No business, large or small, can afford to ignore online marketing any more. And that meansthere is a newfound and growing demand for marketing professionals with expertise in onlinemarketing. Skills in demand include social media marketing, pay-per-click advertising, searchengine optimization, mobile advertising, local search advertising, web analytics, and landingpage conversion optimization. Where can marketers go to find training? Traditionally, marketing curricula have focused onprint, radio, and television; but no more. Now there’s internet marketing training available thatprepares students to step into the marketplace with meaningful, applicable online marketingskills, and a certification that enhances their job prospects.